Feed the Creatives is a TGSOT original series spotlighting young Black + minority brand/business owners. A crash course in dream-chasing, where you can get inspiration + advice on starting your own and igniting those entrepreneurial spirits within. Because… why not?
“Outkast my whole life so I decide to dress like André” is the first thing you’ll see when you visit her Instagram, a nod to one of her major style inspirations, André 3000 of Outkast, and a tagline true to her eclectic and individualistic style. If “You Fake Like This Birkin” rings a bell, so should Sonique Saturday. The Atlanta native turned L.A. socialite whose pieces have been seen on a slew of A-listers and Hollywood VIPs including the iconic Erykah Badu, Tracy Ellis Ross, Meagan Good, and Amber Rose, wears many hats—blogger, fashion stylist, handbag designer, and celebrity stylist.
The “You Fake Like This Birkin” handbag creator is a maximalist fashionista and ironically, a lover of minimalist manicures. Her mix of menswear with subtle feminine twists, oversized silhouettes on her petite modelesque frame, and standout prints, patterns, and colors pulled me into her feed, along with the perfect marriage of aesthetic and always-on-point photography. As a natural girl, I initially came for the curly-top ‘fro (often complemented by streaks of brightly colored hair) but I stayed for the shameless, punky cool-girl style and overall feel-good vibe.
Sonique hosts online pop-up shops every weekend, where she sells her hand-painted bags that don cheeky phrases like, “No One Cares. Work Harder,” “I Lost My Real Dior,” “You Used To Buy Me Real Hermes,” “Pizza > You,” “You Wear Designers Just to Fit In,” and “Your Dad Bought This.” Her limited edition “You the Type to Ask Celebs for Selfies” trench coat was spotted on Erykah Badu during the 2015 Soul Train Awards.
In every avenue of her career, Sonique aims to inspire people to live out their dreams, while simultaneously showing them that your dreams can require hard work.
On her start:
“I got started doing my handbags in college. I was taking a trip and wanted a universal bag to wear with every outfit, mood, and season. I just wanted that one bag that I could put all my junk in and just go, and I couldn’t find it. Long story short, I made it.”
On her inspiration to launch Sonique Saturday:
“When I got back to school, I wore the bag around the campus yard. Within my circle, so many were like, ‘I want that bag. Make me one.’ It kind of just turned into something, like most businesses do. It turned from a hobby into my side job, and my side job turned into my career. So it’s really a dream come true. I know it sounds very fairytale, but that’s basically what happened.”
On the most difficult + most rewarding part of running your own brand:
“Being an entrepreneur in itself is both the hardest part, and the most rewarding part about running my own brand. The most obvious advantage is the opportunity to be your own boss. Being in charge and making the important decisions regarding your business can be fulfilling, but it can also be challenging.”
On her daily motivation to keep going despite all odds:
“Prayer. My faith keeps me believing that I can continue. If one door slams in my face, I know through God and my faith that two or three more will open.”
Advice to fellow young people looking to start A brand/business:
“You don’t need anyone to make it. People are going to help you along the way. It’s just human nature to help each other out. So help is going to come, but you need to work as if help is not in existence; as if help is not on option. I think a lot of young designers don’t want to start from the bottom. It’s the best way to start from the bottom because once you do make it, and you will, you’re going to make it to the top. I don’t care if you’re making shoestrings for a living. If you keep making shoestrings, people are going to constantly be outsourcing your supplies, period! So it doesn’t matter what you’re doing, as long as you keep doing it, you’re going to be successful.”
Sonique has inspired many with her hand-painted designs, and bags attempting to mimic hers continue to swirl around the Internet, as supporters and friends point out on social media. Even Gucci was accused of stealing her concept last year, but it seems the replicas can never get the best of this prospering indie designer.
If you would like to be considered for a Feed the Creatives feature, please inquire via contact form below.